[PRNewswire] Xinhua Silk Road: Sportswear company unveils a new outfit
-- A company in SE. China's Quanzhou reveals carbon-neutral new outfit for Team China at upcoming Paris Olympics
BEIJING June 27, 2024 /PRNewswire=연합뉴스/ -- Chinese sportswear giant Anta, also an official partner of the Chinese Olympic Committee, on Tuesday unveiled the outfit for Chinese delegation to wear on medal ceremonies during the upcoming Paris Olympics.
Headquartered in the city of Quanzhou, southeast China's Fujian Province, Anta is a leading company in the footwear and apparel industry, as well as a demonstration of the city's efforts in promoting intelligent manufacturing.
Integrating multiple green technologies, the production of the newly unveiled outfit uses recycled fibers to achieve more than 50 percent of carbon emission reduction, certified by authoritative organization as carbon-neutral Olympic equipment.
With renowned Chinese director Zhang Yimou, who directed both the 2008 Olympics and the 2022 Winter Olympics, serving as a design consultant for the outfit, the design incorporates elements of the Chinese dragon, and combines traditional techniques including embossing, patchwork and embroidery.
The classic Chinese style and coloring presented by the outfit not only showcase the richness and beauty of Chinese culture, but reflect the spirit of new-generation Chinese athletes who are willing to excel.
Original link: https://en.imsilkroad.com/p/340839.html
Source: Xinhua Silk Road
[편집자 주] 이 보도자료는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았으며, 연합뉴스의 편집방향과는 무관함을 밝혀 드립니다.
(끝)
출처 : PRNewswire 보도자료
-- A company in SE. China's Quanzhou reveals carbon-neutral new outfit for Team China at upcoming Paris Olympics
BEIJING June 27, 2024 /PRNewswire=연합뉴스/ -- Chinese sportswear giant Anta, also an official partner of the Chinese Olympic Committee, on Tuesday unveiled the outfit for Chinese delegation to wear on medal ceremonies during the upcoming Paris Olympics.
Headquartered in the city of Quanzhou, southeast China's Fujian Province, Anta is a leading company in the footwear and apparel industry, as well as a demonstration of the city's efforts in promoting intelligent manufacturing.
Integrating multiple green technologies, the production of the newly unveiled outfit uses recycled fibers to achieve more than 50 percent of carbon emission reduction, certified by authoritative organization as carbon-neutral Olympic equipment.
With renowned Chinese director Zhang Yimou, who directed both the 2008 Olympics and the 2022 Winter Olympics, serving as a design consultant for the outfit, the design incorporates elements of the Chinese dragon, and combines traditional techniques including embossing, patchwork and embroidery.
The classic Chinese style and coloring presented by the outfit not only showcase the richness and beauty of Chinese culture, but reflect the spirit of new-generation Chinese athletes who are willing to excel.
Original link: https://en.imsilkroad.com/p/340839.html
Source: Xinhua Silk Road
[편집자 주] 이 보도자료는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았으며, 연합뉴스의 편집방향과는 무관함을 밝혀 드립니다.
(끝)
출처 : PRNewswire 보도자료
